"I like to approach fit as a theory. If you can master the concept of fit, you can apply it to any category".
Nekema Tiarrah Franklyn is a Brooklyn-born creative with 20 years of fashion industry experience. As the child of two west Indian immigrants, Nekema always had a passion for drawing, and at a young age, she knew Fashion was her destiny. Her love for drawing led her to study Fashion Design at the High School of Fashion Industries and later at the world-renowned Fashion Institute of Technology. She obtained degrees in Pattern Making and International Trade and Marketing. Post-college Nekema landed her first significant role as a Technical Designer for Rocawear women's created by her fellow Brooklynite Jay-Z and the sky's been the limit ever since.
Today she is an expert in her field and a highly sought-after consultant with a demonstrated history of driving sales while spearheading the creation of exciting products with a flawless fit. She prides herself on being a team leader with a vast understanding of the apparel life cycle and the global market experience. As a leader, Nekema relentlessly advocated for growth opportunities for her team and vocally denounced racial biases in the Fashion Industry. Combining creative skills with business strategy has allowed her to seamlessly direct the creative process from concept to finish and led her to pursue her dreams as an entrepreneur with the launch of Tails n Tassels in 2018. Having personally experienced racism herself in the Fashion industry, Nekema, alongside her husband & partner, New Orleans native Brandon Martin, strived to create a safe space where she could thrive while creating beautiful accessories celebrating Melanated beings.
Her areas of expertise include Fit/ Construction, 3D education/ vendor training, traveling domestically/ internationally, and managing the manufacturing process in regions such as China, Korea, India, The Philippines, and South America.
Her categories of expertise include Women's (Missy/Petite/Plus), Men's (Regular/Big /Tall), and Children's wear (Girls/Boys/Newborn/Infant, Knits/Wovens, Tops/Dress Shirts, Dresses/Jumpsuits, Active, Denim, Swim, Golf & Outerwear.
Her client list includes Brooks Brothers, United Airlines, Ralph Lauren, Kohls, Jenifer Lopez, Rockets of Awesome, Elle, Lauren Conrad, Fila, Aden & Anais, Aeropostale, and many more.
Nekema currently resides in New York with her husband, Brandon Martin, where they continue to empower unique unicorns under every shade of the Rainbow with elevated Accessories & Apparel 🌈💖🦄